NPD processes at the heart of CPG businesses’ success
New Product Development (NPD) is a long-term and complex process for businesses. In an environment where competition is getting stronger and regulations strengthen, product and process innovation is proven to be key. With the paramount volume of products on the market, consumers have plenty of choices when it comes to consumer packaged goods (CPG). Manufacturers, brands, or retailers must be unique and meet consumers’ needs. Therefore, product innovation and development represent a large asset in terms of resources, money, and time. Marketing a new product can be very risky, costly, and time-consuming for companies.
The marketing department plays a crucial role when it comes to product innovation. In order to build value and satisfy consumers, their main goal is to accelerate innovation processes while reducing time-to-market. Product innovation includes packaging and artwork design as a decisive part of the development. Consumers are getting more and more sensitive to product packaging when choosing a new product and brands are increasing their investment.
Merge CPG business processes and product development
Your product is the embodiment of your brand’s identity and value proposition. A product that stays true to your identity, easily developed, consistently faultless, delivered on time, and compliant with currently enforced regulations; that is what a Product Lifecycle Management (PLM) solution adapted to your activity guarantees.
CPG business process management:
what our customers say!
“For almost 100 years, Groupe Marcelle has been synonymous with quality, innovation, and a commitment to excellence in everything we do. With the strategy and innovation brought by the Lascom from Aptean team, we will continue to solidify our legacy.”
“Having features that are specific to each business unit has been life-changing for the team, as we are saving time and limiting human errors.”
“Overall, we have a great experience with the software and haven’t used it to its full potential yet. It helps us save tremendous amounts of time and streamline specific processes of our design chain.”
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4 Best Practices to Speed Up Product Development
